consumptions

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“Consumptions” is an on-going project that approaches civic space as a suggestive canvass of consumption where reality and fiction cross both visually and ideologically. The advertising imagery that surrounds us is designed to entice our consumptive habits, habits that, of course, are continuously informed by advertising itself. Hence, a consumptive cycle.

As I scrutinize the composite external layers that make up our urban ambit: people, buildings and other utilities, such as signs and billboards, I wonder about what it all suggests or connotes. What kind of meaning or meanings do all these composites create. How is meaning produced, circulated and consumed. Are consumptions active or passive, informed or uninformed, conspicuous, inconspicuous or reciprocal.

The cacophony of commercial imagery that grows in our civic forests is usually a fiction that contrasts with the reality of contemporary urban life. The images often pollute our space visually and invade us ideologically as they
create a subjacent social structure of expectations.